Project Specifications
Client:
Landgoed Ruwinkel
Location:
Scherpenzeel
Size:
87 villas, 30 chalets and 3 country cottages
Role M2RedBeech:
project management for the transition of the franchise formula of Landal Klein Ruwinkel in to a self-operating holiday park.
Status:
running / ongoing
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The project
Landgoed Ruwinkel (former Landal Klein Ruwinkel) is situated in Gelderland, in the centre of the Netherlands. M2RedBeech supports the park with their transition to a self-operating park. The park is operating officially under its new name: Landgoed Ruwinkel since January 1st 2015
The details
The park consists out of 87 villas, 30 chalets and 3 country cottages and provides accommodations for 2 – 10 persons. The park is situated in the midst of the Gelderse Vallei and is the perfect area for bike-, hike- and other types of daytrips. Landgoed Ruwinkel offers several facilities such as an indoor swimming pool, tennis court, minigolf, playground and a small petting zoo.
Our role
M2RedBeech advises and supports Landoed Ruwinkel in six different phases, during but also after the transition to a self-operating park, namely:
• Define identity, positioning and target groups
• Supervision of integration the reservation system and distribution
• Supervision of developing website
• Pricing accommodations and forecasting the revenue
• Contracting the distribution channels
• Setting up the online marketing
The results
In the third quarter of 2014, the definition of the identity, positioning and target groups were finished. Implementation of the new website and reservation system has taken place in December of 2014. In 2015, Landgoed Ruwinkel shall be launched as a self-operating park. At this moment the contracted distribution channels and online marketing are supervised closely and where needed adjusted.